SEO/Onilne Marketing MCQ Quiz Hub

1. When do you apply for Re inclusion in a search engine’s index?
When you have made changes to your site.
When you have changed your hosting provider and the IP address of your site.
After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
When you are not happy with your current ratings.

2. If you want a page to pass a value through its links, but stay out of the search engines’ indices, which of the following tags should you place in the header?
Use meta robots=”noindex, nofollow”
Use meta robots=” index, nofollow”
Use meta robots=”noindex, follow”
Use meta robots=”autobot, decepticon”

3. Which of the following is the least important area in which to include your keyword(s)?
Meta Keywords
Meta Description
Title
Body Text

4. How can Meta Description tags help with the practice of search engine optimization?
Trick question – meta description are NOT important
They help to tell the engines which keywords are most important on your page
They serve as the copy that will entice searchers to click on your listing
Theyre an important ranking factor in the search algorithms

5. Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
XHTML
Windows Media Player Files
Java Applets
Flash Plugin Files

6. . What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.

7. Which of the following factors have an impact on Google PageRank?
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site
The number of outbound links on the page that contains the inbound link to a page of a web site
The text used to describe the inbound link to a page of web sited

8. What does the 301 server response code signify?
Not Modified
Moved Permanently
Payment is required
The request must be authorized before it can take place

9. What does SEO mean?
Stop Eating Out
Search Effort Offer
Search Engine Optimization
Search Engine Option

10. SEO is all about enabling your ________to be found.
iphone
website
keywords
location

11. What does anchor text mean?
The largest text on a page
The visible text which is hyperlinked to another page
The most important keyword for a page
The visible bolded text

12. Keyword research allows you to ___________
determine which keywords to target
learn about your customers interests
remove pages from search engine indexes
Both a & b

13. Which group of ranking factors do SEOs generally consider to have the largest influence on rankings?
Engagement Metrics
Social shares
Link-based metrics
Site speed

14. What is page speed and why does it matter?
Refers to how fast your site loads for a user
Refers to how fast your site loads for Google
Refers to how fast your heading loads
Refers to how fast Google crawls your page

15. What does SERP mean?
Stop eating rice pudding
search engine results page
search engine resource page
search engine resource program

16. What is a backlink strategy?
External links arriving on my website
Internal clicks in my site
Hyperlinks of my site
Technology behind external sources

17. What means SEA
Search Employment Airport
Search Engine Action
Search Engine Advertising
System Emphashis Across

18. What are hreflang tags?
To tell search engines what language and country a website is intended to serve
To indicate the preferred dialect of a language for a web page
To tell search engines what country a website is intended to serve
To tell users what language and country a website is intended to serve

19. The 3 pillars of SEO are
Technique
Popularity
Relevance
All of the above

20. Which SEO tool was not mentioned in the lecture?
SEMrush
ahrefs
Sistrix
Seorch

21. Websites that work on both desktop and mobile are called
Responal
Dediziert
Indexiert
Responsive

22. The title structure should be structured as follows
<h1>, <h2>, <h4>, <h3>
<4>, <h3>, <h2>, <h1>
<h1>, <h2>, <h3>, <h4>
<h1>, <h4>, <h4>, <h3>

23. Local SEO is about your ___________being found on maps and mobile searches.
Website
Phone Number
Location
Password

24. In Local SEO efforts, we optimize ___________in Google My Business.
keywords
categories
butterflies
numbers

25. Organic SEO is about enabling your ________to be found.
iphone
website
mother-in-law
location

26. Linkage is like a ______ for your website.
hyperlink
vote
sign
drink

27. What is the formula Google and other search engines use to determine what pages/sites to suggest for a given search?
SERP
Algorithm
Math, what math?
Data Rich Referral Formula

28. What is SEO?
Search Engine Organization
Search Engine Optimization
Search Expert Optimizer
So Easy Office

29. When researching keywords, what questions should you ask yourself?
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search using these keywords?
Will they be happy with what they find?
All of the above

30. Backlinks are like ______ for your website.
hyperlink
votes
sign
drink

31. What is the objective of SEO?
To have a nice website
To have the best technology in terms of site encoding
Increasing visibility of a website
Increasing brand awareness

32. What is Google using to crawl a website?
Bugs
Spiders
Pigeons
Softwares

33. Welcher dieser Faktoren ist keiner der vorher genannten 6 "R"
Reaction
Retrieval
Relevance
Reaction

34. SEO ist die Abkürzung von:
SearchEngineOptimalization
SearchEglibleOptimization
SearchEngineOptimization
SearchEngineOptimation

35. Was ist ein ALT-Tag
Eine alternative Bildbeschreibung
Ein Tag für alten Content
Ein 301-Redirect
None of These

36. Welche der folgenden Kategorien der OnPage-Optimierung gibt es bei Seobility.net
Technik, Aufbau, Content
Inhalt, Struktur, Technik & Meta
Meta & Technik, Content, Struktur
Technik & Meta, Content, Inhalt

37. What is the first E-commerce search engine ?
Google Shopping
Amazon
Google
All of the above

38. For Google Position #0 is
Not seeing your website in Google search results
A default response created by Google for a query
A Google strike to punish a site that does everything to be in first position
A new SEO issue highlighting the most relevant content

39. The future of SEO is :
Shorter and shorter requests
Answer and not search engines
The integration of the different paths of an Internet user, whatever the device used.
Increasingly fine targeting of Internet users for advertisers via Google tools

40. On average, how many words are contained in a Google query?
1.5
2,5
3,5
4,5

41. When do you use the rel="canonical" tag?
To point to the desktop version of mobile pages when you have a mobile domain.
To help resolve potential duplicate content issue.
To implement 301-redirect.
None of these answers

42. When do you use meta robots "noindex" tags?
To block search engines from crawling pages on your site.
To stop link juice from flowing to other web pages.
To prevent pages from appearing in search results.
None of These

43. SEO can help SEM by:
improving quality score
reducing Cost-Per-Click
fasten the ads approval
Both A & B

44. A friendly URL is:
Short, with recognizable text and date
Short, with recognizable text
Short, with recognizable text and relevant keywords
None of these

45. I connect one page of a website to a different page on the same website as well as distributing page authority and ranking power. I am
Meta Description
Internal Link
H1 Header
Page Loading Speed

46. I help Google by providing explicit clues about the meaning of a page as well as allowing it to appear as a rich result on the search result page.
Title & Meta Description
Schema Markup
Video
Internal Link

47. An optimized meta tag includes:
Keywords
Call To Action
Unique Selling Points
All of these answers are correct

48. Why Robot.txt file is used?
To block the crawler from crawling a particular portion of the website
To block Home page of the website
To Pass link juice when given link in other website
None of the above

49. Which of the following can be termed as appropriate Keyword Density (amount of keywords to be used in a page)
0.01-0.1%
3-4%
More than 10%
Below 40%

50. What should you use to help Google understanding images?
Robot tag
Secondary tag
Alt tag
Shift tag