SEO/Onilne Marketing MCQ Quiz Hub

1. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
20% of the webpages of the website have been indexed by the search engine
Only 20% of the pages of the website will be indexed by the search engine
20% of the website’s pages will never be indexed
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a _______ click-through rate.
less than 30%
30 percent
more than 30%
None of the above

3. Which of the following factors have an impact on Google PageRank?
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site
The text used to describe the inbound link to a page of web sited
The number of outbound links on the page that contains the inbound link to a page of a web site

4. What does the 301 server response code signify?
Not Modified
Moved Permanently
syntax error in the request
Payment is required

5. If you enter ‘Help site:www.examplewebsite.com’ in the Google search box, what will Google search for?
It will open up the Google help pages applicable to www.examplewebsite.com
It will find pages about help within www.examplewebsite.com
It will only find page titles about help within www.examplewebsite.com
It will direct you to the request page for re-indexing of www.examplewebsite.com

6. What is Anchor Text?
It is the text within the left or top panel of a web page
It is the main body of text on a particular web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page

7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends

8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Waves
Flux
Shuffling
Swaying

9. Which of the following statements regarding website content are correct?
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Syndicating your content could lead to Google viewing the material as duplicate
Placeholders for pages which do not have content are never viewed as duplicate content by Google

10. What does the term Keyword Prominence refer to?
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
It refers to the importance attached to getting the right keyword density
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
It refers to the fact that the keywords in bold font are given priority by the search engines

11. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques

12. Which of the following statements is correct with regard to natural links?
They are two way links (reciprocal links)
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites

13. Which of the following can be termed as good keyword selection and placement strategies?
Targeting synonyms of the main keyword
Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page

14. What does the 302 server response code signify?
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
What you requested is just too big to process

15. Which of the following statements about FFA pages are true?
They are greatly beneficial to SEO
They are also called link farms
They are paid listings
They contain numerous inbound links

16. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
Spreading
Dilating
RSD (realtime synonym detection)
Branching

17. What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent:Scooter Disallow:
It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
None of the above
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page d. None of the above

18. Which of the following statements about RSS are correct?
It is a form of XML
It stands for Realtime streamlined syndication c. d.
It is a good way of displaying static information
It is a microsoft technology

19. Which of the following statements are correct with regard to using javascript within the web pages?
It uses up the valuable space within the webpage, which should be used for placing the meaningful text for the search engines
Search engines cannot read Javascript
It is a good idea to shift the Javascript into a separate file
Most of the search engines are unable to read links within Javascript code

20. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
It is directly proportional to the popularity of the keyword
It is inversely proportional to the competiton for the keyword c.
It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

21. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Trafficjacking
Visitorjacking
Viewjacking
Pagejacking

22. Which of the following search engines offers a popular list of the top 50 most searched keywords? .
Google
Yahoo
AOL
Lycos

23. Which of the following search engines or directories provides the main search results for AOL?
Lycos
Google
Yahoo
Windows Live

24. Which of the following can be termed as appropriate Keyword Density?
0.01-0.1%
0.1-1%
3-4%
7-10%

25. The following robots meta tag directs the search engine bots: <META NAME= ”robots” CONTENT=”noindex,nofollow”>
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page

26. What is Keyword Density?
The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
The number of times the keyword is used in the page description
The number of times the keyword is used in the page title

27. Cloaking is a controversial SEO technique. What does it involve?
Increasing the keyword density on the web pages
Offering a different set of web pages to the search engines
Hiding the keywords within the webpage
Creating multiple pages and hiding them from the website visitors

28. Which of the following facts about Alexa are correct?
Alexa provides free data on relative website visitor traffic b. Alexa and Quantcast provide information on visitor household incomes c. d.
Alexa is biased towards US based traffic
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar This is the last question of your test.

29. Which of the following facts about Alexa are correct?
Alexa provides free data on relative website visitor traffic
Alexa and Quantcast provide information on visitor household
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar This is the last question of your test.

30. Which of the following facts about Alexa are correct?
Alexa provides free data on relative website visitor traffic
Alexa and Quantcast provide information on visitor household
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar This is the last question of your test.

31. s Page is used to: a. Attract visitors from the search engines straight onto the Hallway Page
Attract visitors from the search engines straight onto the Hallway Page
Organizes the Doorway Pages
Helps people navigate to different Doorway Pages
Enables search engine bots to index the Doorway Pages

32. Which of the following options describes the correct meaning of MouseTrapping? a. The technique of monitoring the movement of the mouse on the webpage b.
The technique of monitoring the movement of the mouse on the webpage
The technique of monitoring the area on which an advertisement was clicked
he web browser trick, which attempts to redirect visitors away from major websites through a spyware program
The web browser trick, which attempts to keep a visitor captive at on a website

33. What is the most likely time period required for getting a Google page rank?
1 week
. 3 weeks
2 months
More than 3 months

34. Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
Keeping the links on a given page to a reasonable number (fewer than 100)
Use less than 30 images or graphics per page

35. How are site maps important for the search engine optimization process?
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
Site maps help the search engine spider pick up more pages from the website
None of These

36. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
Only Paid text links to non profit websites should be accepted
Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

37. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link: Operator?
it shows all the outbound links from the url
It shows how many pages of the site yahoo is pointing to
It shows all the pages that point to that url
It show url’s with broken links

38. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
Coaling------------------
Foisting
Slighting
Cloaking

39. Why is ita bad idea from an SEO perspective to host free articles and write ups that are very common on the internet?
Because they will not lead to fresh traffic
Because you could be penalize by the search engine for using duplicate contents
Because you will not get the benefits of proper keyword targeting
Because people could turn up claiming copyright infringement

40. What will happen if you type the word ‘Certification-Networking’ in the Google search box?
Google will find the web pages about “certification” and also containing the word “networking”
Google will find ALL the web pages containing the word word “Certification” and “Networking”
Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.
Google will find the web pages about Certification that do not contain the word Networking

41. Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
The frequency with which the contents of the website is updated
the number of web pages containing relevant information on the main theme of the website
The number of in-bound natural links related to the website’s theme (or keywords)
None of the above

42. Which of the following statement about FFA pages are true?
They are greatly beneficial to SEO
They are also called Link Farms
They are Paid Listings
They contain numerous inbound links

43. What is the most likely time period required for getting a google page ranking?
1 week
3 week
1 month
More than 3 months

44. What does the term “Sandbox” mean in SEO?
The box with paid ads that appear when you perform a search.
This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword
A special category of sites that are listed in kid-safe searches
The first 10 search results for a particular keyword.

45. What aspects of a hyperlink are not important for SEO?
The visibility of the link text.
The anchor text, especially the keywords in it.
The place from which the link originates.
The place to which the link leads.

46. Which of the following is NOT a “best practice” for creating high quality title tags?
Make sure the title is unique for every page
Include an exhaustive list of keywords
Limit the tag to 65 characters, including spaces
Write compelling copy that encourages users to “click” your listing

47. What is the advantage of putting all of your important keywords in the Meta Keywords tag?
There is no specific advantage for search engines
It increases relevance to Yahoo! and MSN/Live, although Google & Ask to ignore it
They will be bolded in searches for that term
You have to have a term in Meta Keywords in order to bid for AdWords to that page

48. Which HTTP server response code indicates a file that no longer exists? (File Not Found)
401
301
500
404