An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting ____

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Question:
An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting ____

1.Differentiation

2.Focus Strategy

3.Cost leadership

4.Market follower strategy

Posted Date:-2021-12-03 23:27:44

More MCQS Questions and answers

  1. An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting ____
  2. Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.
  3. Clutter is defined as _______
  4. Communication without words:
  5. Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.
  6. Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
  7. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.
  8. Corporate events could be sub-classified into _________ types.
  9. Creating and securing a brand name in the physical world requires extensive marketing. ______
  10. Customers'______ have become the order of the day.
  11. Cyber consumers are not _______
  12. Cyber consumers are not _______
  13. Cyber consumers are not _________
  14. Demographics in media planning deal with
  15. Digit al technology is changing the way _________ relate to products and markets.
  16. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.
  17. Distribution of message materials from agency to contracted media is called _____
  18. Diversification is best described as which of the following?
  19. e-Tailing will have to co-exist with _________ retailing.
  20. Economies of scale save a company money because they enable the company to
  21. Every media plan begins with the _____
  22. Extensive local penetration and coverage is indicative of
  23. Frequency is defined as?
  24. Frequency of _________describes the number of times that your advertisement appears in the media.
  25. Good media criticism should always
  26. Gross impressions means
  27. Identify one reason media choices have become more difficult in recent years
  28. In general, newspapers offer _________ as a media choice.
  29. In India media buyers and advertisers go mostly by_________ data to gauge which websites to include in their media plan.
  30. In media studies "converging" refers to the coming together of
  31. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
  32. In terms of media planning, which of the following refers to effective reach?
  33. In terms of media/government relationships in the world today, the media in most countries are
  34. In terms of message-distribution objectives, which of the following is a definition of reach?
  35. In terms of the increasing complexity in media buying and selling, _________ often employ(s) communications vehicles outside traditional media planning, such as public relations activities, sales promotion, and direct marketing.
  36. In terms of the scope of media-planning activities, which of the following is the purpose of the situation analysis?
  37. Interactive media can be best described as
  38. Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:
  39. Large organizations create _________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.
  40. Magazine performance has remained stable in recent years due to
  41. Media are the bridges that carry messages back and forth between companies and _________.
  42. Media buying is the _________ of a media plan.
  43. Media _________ is a primary goal of advertising media planning and buying.
  44. Media _________is a primary goal of advertising media planning and buying.
  45. Which is not a method of costing media?
  46. Which medium is often referred to as junk mail?
  47. Which of the following firms has often followed a market challenger (second-mover) strategy?
  48. Which of the following is an advantage of using direct mail as a media vehicle?
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