______ is placing media throughout the year with equal weight in each month.

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Question:
______ is placing media throughout the year with equal weight in each month.

1.Pulsing

2.Flighting

3.Continuous scheduling

4.Zapping

Posted Date:-2021-12-03 23:14:22

More MCQS Questions and answers

  1. A cookie is a file on the users browser that uniquely identifies _____
  2. A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and ______
  3. A graphical representation of the media schedule information is called a
  4. A large amount of _________ advertising is for retailers, local businesses and for promotions.
  5. A magazine _________starts with its circulation and grows as original readers pass an issue along to other readers.
  6. A person (or group) who has control over what information is disseminated to the audience is known as:
  7. A products purchase cycle may also influence media ____
  8. A statement about what an organization wants to become, which sets out an organization's future, is referred to as:
  9. A statement that sets out what the organization wishes to achieve in the long term is referred to as:
  10. A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as
  11. Addressable media are used
  12. Advertisers use many factors other than the _________ in their media analyses and plans.
  13. Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
  14. Advertising media do not operate in a vacuum: they must be part of the overall _________and advertising plans.
  15. Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.
  16. An effective media strategy requires a degree of ____
  17. Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)?
  18. Which of the following refers to spillover media?
  19. Which of the following would not be involved in setting media objectives?
  20. __ the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns.
  21. ____ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
  22. ____ advertising is a type of online advertising commonly used for content based websites.
  23. ____ covers two broad decisions selection of media class, and selection of media vehicle with in media class.
  24. ____ is away of describing audience based on the their life style, attitudes, aspirations, habits etc.
  25. ____refers to the presentation of an advertising message to a prospective or existing client.
  26. _____ are filled with videos, podcasts, Really simple syndication (RSS) feeds for targeted news and information, downloadable images, and presentations.
  27. _____ are purchases of TV time in certain markets by regional or national companies.
  28. _____ covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
  29. _____ in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.
  30. _____ is a scheduling strategy in which planned messages run in intermittent periods.
  31. _____ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
  32. _____ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
  33. _____ measures the intensity of a media schedule, based on repeated exposures to the medium or the program.
  34. _____ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.
  35. _____ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.
  36. _____ services are agencies that specialize in buying time and space.
  37. _____ technology is changing the way consumers relate to products and markets.
  38. _____ the appropriate market segment has become ever more important when carrying out e-branding campaigns.
  39. ______ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.
  40. ______ describes what you want the media plan to accomplish.
  41. ______ have different expectations and different relationships with companies from which they purchase products and services.
  42. ______ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
  43. ______ is ahighly negotiable medium when it comes to pricing.
  44. ______ is placing media throughout the year with equal weight in each month.
  45. ______ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.
  46. ______, in advertising, is a series of decisions involving the delivery of message to the targeted audience.
  47. ______is now a significant part of every global corporations marketing arsenal.
  48. _______ customers can themselves become publishers, choosing to share what they have received with their social networks.
  49. _______ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
  50. _______ is a highly negotiable medium when it comes to pricing.
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