In the five stages of innovation adoption process, consumers are interested about the innovation and actively seek information about the innovation in the ________ stage.

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Question:
In the five stages of innovation adoption process, consumers are interested about the innovation and actively seek information about the innovation in the ________ stage.

1.Knowledge

2.Decision

3.Implementation

4.Persuasion

Posted Date:-2021-12-03 07:42:12

More MCQS Questions and answers

  1. A corporation that combines several diversified retailing lines and forms under one central ownership with some integration of distribution and management is known as ________
  2. A private-label brand is developed by:
  3. A ________ is one which belongs to the same product category as that of a main brand but has a different brand name and is aimed at pre-empting competition and covering market completely.
  4. According to the Brand Asset Valuator model, brand strength consists of:
  5. According to Young and Rubicam's brand asset valuator, a brand's _______ measures how well the brand is regarded and respected.
  6. All of the following require high advertising budgets except ________
  7. All of the following would be possible advantages of co-branding EXCEPT:
  8. At breakeven point which of the following holds true?
  9. At the fifth level, marketer gets a ______ that has all the transformations and augmentations the offering or product might undergo in the future.
  10. At the second level of customer value hierarchy, marketers need to turn core benefit into:
  11. Car manufacturers like Maruti, Honda create several sub brands linked to the main brand like Honda City, Honda Jazz, Honda Brio etc. This is an example of:
  12. Companies pursue survival as their major objective if they are plagued with _______
  13. Company A sells laptops through retailer B and C both of whom sell laptops only through brick and mortar stores. Recently B complained that C is selling laptops in area of C without authorization. This is an example of:
  14. Compared to multiple brands in a single market, a single brand in a single market is inferior in terms of:
  15. Competitors in growth stage of product life cycle are:
  16. Content driven by online metrics and integration of content and communications are features of:
  17. High quality information and evaluation assistance are examples of _____ wants and needs.
  18. Identify the incorrect statement:
  19. If Amul IceCream decides to introduce an apricot flavored Ice cream, it will be an example of:
  20. If product quality of a firm is low and the price charged is high, the firm is said to follow a:
  21. In a hotel lobby, there are no direction symbols given as a result of which customers frequently ask the receptionist about the location of the restaurant or the washroom. The root cause of failure in this case is of type:
  22. In most supermarkets we can observe a rectangular retail layout with parallel aisles. This is an example of ______________ type of retail layout.
  23. In product life cycle growth stage, the marketing objective is to:
  24. In the customer based brand equity pyramid, judgements include ______ while resonance leads to _______
  25. In the five stages of innovation adoption process, consumers are interested about the innovation and actively seek information about the innovation in the ________ stage.
  26. In the innovation adoption model, interest and evaluation form a part of the _______ stage.
  27. Major brand marketers often spend huge amounts on advertising to create brand ______________ and to build preference and loyalty.
  28. Often we see new gadgets being given to potential consumers for limited use at shopping malls or fairs. This is done to enhance:
  29. Post the implementation of GST, several companies have started providing return filing services. This is an example of _______ creating an opportunity.
  30. Rahul has decided to buy a car. He has selected a few car models and is currently comparing the features of different models. The stage of buyer decision process Rahul is currently engaged in is:
  31. Select the correct sequence of the first four steps of setting the price (from left to right)?
  32. Services cannot be stored and are to be consumed immediately when produced. This is termed as:
  33. The cost of a product is Rs. 90. The company producing it decides that it should get a return on sales of 10%, and hence prices it at Rs. 100. The pricing method followed in this case is:
  34. The customer category which has the highest opinion leadership and exhibits discrete and judicious adoption choices is:
  35. The delivery gap exists between:
  36. The number of intermediaries are severely limited in
  37. This is where one channel member perceives another channel member to be acting in a way that prevents the first member from achieving its distribution objectives:
  38. To a producer of goods, a greater number of channel levels means _______ and greater channel complexity.
  39. Training service employees is a part of ______________ while advertising of the service through television is an example of _________
  40. When a company uses a low pricing strategy to maximize sales, it is using a ______ strategy:
  41. When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand _____
  42. When a new product can be easily duplicated, _______ is a better alternative for introducing the new product and when the product is very distinct from competitive offerings, ________ is the better alternative.
  43. When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ____
  44. When two established brands work together, on an offering to generate increased consumer appeal and attraction is called:
  45. Which are the additional three elements of services marketing mix?
  46. Which of the following statements is true about variable costs?
  47. X is focusing on ______ differentiation while Y is focusing on _______ differentiation.
  48. Xioami, a well-known Chinese brand started its business with Mi branded mobile phone. Later they started producing Television sets with the same brand name. this is an example of:
  49. ______ is a unique set of brand associations that the brand strategists aspires to create or maintain. These associations represent what the brand stands for and imply a promise to customers.
  50. _________ is a major driver of new product performance at business unit level which signifies that there should be clearly defined business goals with specific areas of thrust for the new product.
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