Company A sells laptops through retailer B and C both of whom sell laptops only through brick and mortar stores. Recently B complained that C is selling laptops in area of C without authorization. This is an example of:

Question:
Company A sells laptops through retailer B and C both of whom sell laptops only through brick and mortar stores. Recently B complained that C is selling laptops in area of C without authorization. This is an example of:

1.Horizontal channel conflict

2.Vertical channel conflict

3.Multichannel conflict

4.None of these

Posted Date:-2021-12-03 07:29:37


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