_________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.

  1. Home
  2. Back

Question:
_________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.

1.Packaging.

2.Consumer behavior.

3.Segmentation.

4.Philip otter.

Posted Date:-2021-12-02 05:00:57

More MCQS Questions and answers

  1. A banking product is an example for _____
  2. A firm identifies the target market, needs and wants of customers through
  3. A united distribution channel is known as _____
  4. A ________ operates multiple retail outlets under common ownership in different cities and towns.
  5. An increasingly large number of firms are changing their organizational focus from ______ to ________
  6. Banks are a part of _____
  7. Brand loyalty indicates customer's _______ towards the brand.
  8. Department stores generally serves ______ class.
  9. Direct marketing refers to a communication between the ______ and ________ directly.
  10. During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.
  11. Green marketing is a part of _______
  12. Inside sale is known as ________
  13. Internet advertising includes web advertising, ______ etc.
  14. Marketing evaluation and ________ processes are necessary to understand the efficiency and effectiveness of marketing.
  15. Marketing is a process of converting the potential customers into ______ consumers.
  16. Marketing is a _______ process.
  17. Marketing is a ________ function of transferring goods from producers to consumers.
  18. Marketing is a ________ function transferring goods from producers to consumers.
  19. Maximizing the market share is the objective of company in _______ stage of product life cycle.
  20. Rising promotion costs and shrinking profit margins are the result of ______
  21. Selecting the segments of a population of customers to serve is called ______
  22. Targrt marketing essentially requires _______
  23. Tele- marketing is a part of ________
  24. Television is a type of _______ media.
  25. The aim of relationship marketing is ______________ delight.
  26. The concept of marketing mix was developed by _____
  27. The factors that affect marketing policies, decisions and operations of a business constitute.
  28. The flow of goods from production to consumption is known as ________
  29. The four Cs are _______
  30. The literary meaning of the term product is _______
  31. The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ________
  32. The process of moving the raw materials from the place of the suppliers to the place of the producers is known as _______
  33. The strategy of using as many outlets as possible is called ________
  34. The word positioning was coined by.
  35. When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as _______
  36. When the advertisement is to create an image or reputation of the firm, it is called ______ advertising.
  37. Which of the following is central to any definition of marketing.
  38. Which of the following is not a characteristic of service marketing:
  39. Which of the following is the largest retail enterprise in the world.
  40. ______ can be achieved only when all personal within the organization understand the importance of the customer.
  41. ______ is a process that conceals meaning by changing messages into unintelligible messages.
  42. ______ is called printed salesmanship.
  43. ______ is the results of artificial scarcity of products created by a firm.
  44. _______ is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind.
  45. _______ marketing means serving a small market not served by competitions.
  46. _______ segmentation classifies consumers on the basis of age, gender, income and occupation.
  47. ________ is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
  48. _________ can be produced and marketed as a product.
  49. _________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.
  50. __________ is the process of identifying specific market segments.
Search
R4R Team
R4Rin Top Tutorials are Core Java,Hibernate ,Spring,Sturts.The content on R4R.in website is done by expert team not only with the help of books but along with the strong professional knowledge in all context like coding,designing, marketing,etc!