______ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

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Question:
______ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

1.Environmental scanning

2.Stakeholder analysis

3.Market sampling

4.Opportunity analysis

Posted Date:-2021-12-01 09:23:16

More MCQS Questions and answers

  1. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______ period.
  2. An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called ______
  3. Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures. Your ability to control–––––– will most likely determine the future success of the country and its government.
  4. Augmented product contains _______
  5. Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by:
  6. Cost of setting up a warehouse is considered as _______ cost and cost of overtime paid to workers is considered as a _______ cost.
  7. Diversification is best described as which of the following?
  8. Diversification is best described as which of the following?
  9. Early adopters of which opinion leaders are largely comprised of and tend to be _______
  10. Good marketing is no accident, but a result of careful planning and ______
  11. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______
  12. Identify the incorrect statement about multiple channels:
  13. Logistics management is a part of _______
  14. Logistics means ______
  15. Market expansion is usually achieved by:
  16. Marketing buzz means _____
  17. Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
  18. Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
  19. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of
  20. Political campaigns are generally examples of---
  21. Segmentation is the process of:
  22. Strategic marketing planning establishes the---
  23. The Economic Order Quantity (EOQ) represents the order quantity for which:
  24. The emotional attachment of a customer towards a brand is known as ______
  25. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called _______
  26. The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:
  27. The strategic marketing planning process begins with ______
  28. The term "marketing mix" describes:
  29. The term marketing refers to:
  30. The traditional view of marketing is that the firm makes something and then _______ it.
  31. The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
  32. The _______ function of marketing makes the products available in different geographic regions.
  33. The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
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  35. Today's marketers need ______
  36. Typically profit is negative in which stage of the product life cycle?
  37. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
  38. When looking at consumer income, marketers are most interested in
  39. When producers, wholesalers, and retailers act as a unified system, they comprise a _______
  40. Which of the following is a strategic marketing planning tool?
  41. Which of the following is NOT an element of the marketing mix?
  42. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?
  43. Which of the following represents the correct sequence of tasks for building a brand (from left to right)?
  44. Which of the following statement is true regarding break-even point:
  45. Which of the following statements is correct?
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  47. _______ is a critical success factors of products at project level which is indicated by a differentiated product with unique customer benefits.
  48. _______ is a strategy of using a successful brand name to launch a new or modified product in a new category.
  49. _______ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.
  50. ________ is referred to as segmentation.
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