_______ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

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Question:
_______ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

1.Target marketing

2.Psychographic segmentation

3.Product Differentiation

4.Consumer behavior

Posted Date:-2021-10-31 01:17:08

More MCQS Questions and answers

  1. "Developing budgets and steering resources into strategy are critical areas of success," Correlates which of the following strategy.
  2. A brand based organization provides which of the following benefits?
  3. Advertising is part of sales promotion by creating awareness and comprehension that form a level of ___
  4. An effective advertising campaign:
  5. Brand picture is based on which one of the following?
  6. Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:
  7. Duration of _________ should be short and should not be repeated too often.
  8. If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _____
  9. Marketers need to position their brands clearly in target customers' minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of whichof the following?
  10. Mostly, the major source of power throughout the distribution channel is:
  11. PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is:
  12. rand assets include:
  13. The brand stature construct is equivalent to:
  14. The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _____
  15. The term "story board" is specifically related to:
  16. This pricing model offers opportunity to set different levels of pricing for different needs is known as ______
  17. To have value, a brand must offer which one of the following?
  18. What purpose does an advertising copy serves?
  19. Which of the following strategy give the benefit of premium pricing?
  20. ___ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.
  21. ____ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.
  22. ____ is a mode of direct marketing owes to well structured communications in the form of catalogs.
  23. ____ lets you to have your loyal customer's lifetime worth in terms of your brand's purchasing.
  24. ____ of ad means how many times you should expose your target customers to your message.
  25. ____ provides a good quality of service because of a direct interface with the customers, but it is expensive.
  26. _____ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities
  27. _____ branding is a type of co-branding.
  28. _____ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
  29. _____ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
  30. _____ refers to a brands objective attributes in relation to other brands
  31. _____ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?
  32. _____ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.
  33. ______ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.
  34. ______ are musical messages written around a brand.
  35. ______ are short phrases that communicate descriptive or persuasive information about a brand.
  36. ______ buy products & _________ use product
  37. ______ customers can themselves become publishers, choosing to share what they have received with their social networks.
  38. ______ is the single factor that best indicates social class
  39. ______ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.
  40. ______ markets are made up of members of the distribution chain
  41. ______ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.
  42. ______ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
  43. ______ refers to the information a consumer has stored in their memory about a product or service.
  44. _______ advertising affords the marketer the ability to engage the consumer in a direct and personal way.
  45. _______ defines what the the brand thinks about the consumer, as per the consumer
  46. _______ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
  47. _______ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
  48. ________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
  49. ________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale
  50. _________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
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