Who from the following list claims this as a definition of a brand A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

Question:
Who from the following list claims this as a definition of a brand A name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.

1.Riezebos (2003)

2.The American Marketing Association

3.Keller (2008)

4.Assael (1990)

Posted Date:-2021-10-29 17:29:05


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