Which one of the following is a good example of direct advertising?

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Question:
Which one of the following is a good example of direct advertising?

1.Display cards

2.Display panels on vehicles

3.Window display

4.A brochure

Posted Date:-2021-10-29 10:41:01

More MCQS Questions and answers

  1. "Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors." Whose definition is this?
  2. A copywriter is a person who,
  3. A short and striking or memorable phrase used in advertising is called,
  4. A/An ______________ made up of the company´s own advertising staff may provide full services or a limited range of services.
  5. Advertisements from organizations, sending message intended to influence a targeted audience is called,______
  6. Advertising agencies were first developed for, and still serve, the purpose of
  7. Advertising offers a reason to buy, sales promotion offers a/an ______________ to buy.
  8. An online advertising strategy, which analyse a web page and displaying ads according to the meaning of the content of that site is called;
  9. An opportunity to deliver an advertising element to a Website visitor,
  10. An organisation with a ______________ orientation assumes that customers will resist purchasing products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising
  11. An unbound booklet consists of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths is a __________
  12. Animated screens, often ads that pop up momentarily as the computer searches for or downloads information for a requested web page is an example of,
  13. ASCI stands for:
  14. Awareness, ______, ______, preference, ________ and purchase are the stages consumers move through in terms of buyer-readiness.
  15. Corporate strategy is:
  16. Expand GRP;
  17. Image advertising is a/an,
  18. In a Selling Process,
  19. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
  20. Infomercials often resemble other types of television shows, including
  21. Market expansion is usually achieved by:
  22. Most advertising messages are made up of two types of elements. They are
  23. No matter how big the advertising budget, advertising can succeed only if commercials:
  24. One of the processes that changes attitudes, beliefs, opinion or behavior of receivers are refer to:
  25. One reason for using magazines as an advertising medium is
  26. Promotional material located in and around retail outlets is known as
  27. The highest possible rate for advertising time or space.
  28. The purpose of strategic planning is to find ways in which the company can best:
  29. The purpose of strategic planning is to find ways in which the company can best:
  30. The strategy whereby a company stocks its products in as many outlets as possible is called:
  31. The Traditional Marketing style involves
  32. The word `advertising´ is originated from;
  33. The `hierarchy of human needs´ is a valuable guide in the process of Ad. copy formulation. Who devised it?
  34. What is the name of the first ad agency established in India?
  35. Which among the options is an attitude change theory that postulates, consumers act to relieve the discomfort that occurs as a result of conflict in believes?
  36. Which of the following is NOT an element of the marketing mix?
  37. Which of these is not a sales promotion technique?
  38. Which one of the following is a good example of direct advertising?
  39. Which type of promotional tool is non-public, immediate, customized, and interactive?
  40. Who coined the term USP?
  41. Who heads the ad team?
  42. Who is a media planner ?
  43. _____ is a strategy of using a successful brand name to launch a new or modified product in a new category.
  44. ______ is quoted as "everyone lives by selling something."
  45. ______ is the advertisement, facing editorial pages in magazines and newspapers
  46. ______is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.
  47. _______ are goods offered either free or at low cost as an incentive to buy a product.
  48. _______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
  49. ________ describes changes in an individual's behavior arising from experience.
  50. `Waste circulation´ means;
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