Which is the following statement is false?

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Question:
Which is the following statement is false?

1.In choosing media, the advertiser faces both a macro-scheduling and micro-scheduling problem

2.Pulsing calls for advertising for a period, followed by a period with no advertising, followed by a second period of advertising activity

3.Continuity means exposures appear evenly throughout a given period

4.Buyer turnover expresses the rate at which new buyers enter the market

Posted Date:-2021-10-29 07:13:25

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  12. Cool hunters are the marketing professionals who make observations and predictions in changes of,
  13. DAVP stands for:
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  18. In the relationship marketing firms focus on ______________ relationships with ______
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  21. POP is an abbreviation of;
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