_________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.

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_________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.

1.Market

2.Strategic

3.Consumer

4.Evaluative

Posted Date:-2021-10-29 07:08:49

More MCQS Questions and answers

  1. A company is practicing ______________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
  2. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
  3. A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
  4. AdSense is,
  5. Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called, _______
  6. Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______________ Ads
  7. Advertising has its shortcomings illustrated by which of the following?
  8. Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
  9. An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,
  10. Billboard advertising is most effective for ______________ advertising.
  11. Cognitive dissonance occurs in which stage of the buyer decision process model?
  12. Cool hunters are the marketing professionals who make observations and predictions in changes of,
  13. DAVP stands for:
  14. Define jargon;
  15. Important people who influence the opinions of others are known as ______
  16. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
  17. In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.
  18. In the relationship marketing firms focus on ______________ relationships with ______
  19. Introducing new products to existing markets is an example of:
  20. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
  21. POP is an abbreviation of;
  22. Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?
  23. Single colour used in an advertisement is called, ____
  24. The advertising messages are ______________ and _____
  25. The first step in the advertising decision process is
  26. The following is the functions of advertising, Except;
  27. The form of advertising in which the purchaser pays only when there are measurable results, is;
  28. The individuals in the print media audience who purchase or subscribe to the publication are called;
  29. The most common form of outdoor advertising is
  30. The primary purpose of a pioneering advertisement is to
  31. The songs or tunes about a product or service that usually carry the ad theme and a message are,
  32. The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
  33. The total delivery of a media schedule during a specified time period is called,
  34. Three common advertising appeals include
  35. U. S. P.(Unique Selling Proposition) means:
  36. What defines PPC (in online arena)?
  37. When a seller of a product requires that its dealers not handle competitors´ products, the seller´s strategy is called:
  38. Which is the following statement is false?
  39. Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?
  40. Which of the following statements about magazines as an advertising medium is true?
  41. ____ is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.
  42. _____ define(s) the job that advertising must do in the total market program.
  43. _____ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.
  44. _____ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
  45. ______ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."
  46. ______ consists of short-term incentives to encourage the purchase or sale of a product or service.
  47. ______ is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
  48. _______ are direct response television commercials which generally include a phone number or'website
  49. ________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
  50. _________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.
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