PPC/PPC Multiple Choice Questions Sample Test,Sample questions

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Question: 
 Which of the following is not a good way to expand your keyword list?

1. List 2- to 3-word phrases that searchers might use to find your product or service.

2.Use a keyword tool.

3.List as many keywords as possible to draw all possible traffic.

4. List plural variations, synonyms, and spelling variations of your existing keywords.

Posted Date:-2022-04-13 12:05:50

Question: 
 Which of the following IS NOT a keyword status option?

1.Paused

2.Active

3.Clicked

4.Deleted

Posted Date:-2022-04-13 13:06:22

Question: 
A (blank) is something that Google uses to match a search query with a text ad. What is (blank)?

1.Search Query

2.Keyword

3.CTR

4.Conversion Rate

Posted Date:-2022-04-13 12:31:25

Question: 
A searcher types a (blank) into a search engine to find information. What is (blank)?

1.Keyword

2.Campaign

3.PPC

4.Search Query

Posted Date:-2022-04-13 12:18:46

Question: 
An ad with the keyword “cheap chocolate” (in quotations) would run on which of the following search queries?

1.Quality chocolates cheap

2.Cheap yummy chocolates

3.Chocolate cheap and tasty

4.Good cheap chocolate’

Posted Date:-2022-04-13 12:36:28

Question: 
An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.

1. 1,1

2.10,25

3. 25,100

4.Unlimited, Unlimited

Posted Date:-2022-04-13 12:05:00

Question: 
For a website selling books, which is not an effective negative keyword?

1.Free

2.Phone

3.Yellow

4.Buy

Posted Date:-2022-04-13 12:37:36

Question: 
Google determines an ad’s rank based on:

1.your website’s performance in Google’s natural search results.

2. your CPC bid.

3.your keyword’s quality score on Google and its CPC.

4.the length of time you have been an AdWords advertiser.

Posted Date:-2022-04-13 12:09:21

Question: 
If a keyword has a good CTR but is not converting well, what should you try changing?

1.The matching option

2.The landing page

3.The daily budget

4.The language targeting

Posted Date:-2022-04-13 12:25:57

Question: 
It is important to browse competitors’ advertisements and sites ______.

1.to help you get an idea of what sets you apart from them

2.to help you mimic some of the effective techniques that competitors use

3.to help you to show your ads on the same keywords

4.so you can incorporate effective phrases from their ad text

Posted Date:-2022-04-13 12:11:14

Question: 
Let’s say that you have a new product that needs to be advertised in a specific location. What action should you take?

1.Create a new account

2.Set an additional location target in an existing campaign

3.Create a new campaign

4.Create a new ad group in an existing campaign

Posted Date:-2022-04-13 12:00:32

Question: 
SERP is an acronym that stands for:

1.Search Engine Ranks and Positions

2.Search Engine Result Pages

3.Still Everything’s Ranking Poorly

4.Search Engine Responsibility Policies

Posted Date:-2022-04-13 12:29:35

Question: 
Single-word or general keywords are ______.

1.excellent for your return on investment

2.too broad and can lead to clicks from people who don’t know what you’re offering

3.useful in generating highly targeted traffic for your site

4. good for preventing irrelevant traffic

Posted Date:-2022-04-13 11:59:18

Question: 
The formula for a PPC conversion rate is:

1.conversions/clicks

2.conversions / impressions

3.conversions + clicks

4.conversions + impressions

Posted Date:-2022-04-13 13:02:45

Question: 
The formula to calculate CTR is:

1.impressions + clicks + conversions

2.clicks/conversions

3.conversions / impressions

4.clicks/impressions

Posted Date:-2022-04-13 12:12:13

Question: 
The last visible line on an AdWords ad is called:

1.The CTR.

2.The Display URL.

3.The Description Line 2.

4.The Conversion Rate.

Posted Date:-2022-04-13 12:15:40

Question: 
The more _______ a keyword, the more potential traffic it has.

1.specific

2.unprofitable

3.irrelevant

4.general

Posted Date:-2022-04-13 12:17:45

Question: 
The most effective AdWords ad headlines ______.

1.include the company name or website domain name

2.do not contain the most important keywords

3. are written in all capital letters

4.directly relate to the keywords being searched

Posted Date:-2022-04-13 10:09:14

Question: 
To indicate a keyword as an exact match, which of the following should be used?

1.None

2.Brackets [ ]

3.Quotations” ”

4.Parenthesis ( )

Posted Date:-2022-04-13 10:15:41

Question: 
What formula does Google use to determine the actual CPC when an advertisers’ ad is clicked on?

1.Clicks / Impressions

2. QS * Max CPC (bid)

3. Position * QS

4. None

Posted Date:-2022-04-13 12:06:41

Question: 
What is one thing that WILL NOT improve an ad or keyword’s CTR?

1.Improving the landing page.

2.Adding negative keywords.

3.Setting match types for your keywords.

4.Creating multiple ad variations and letting Google decide what ad is best to show.

Posted Date:-2022-04-13 12:41:33

Question: 
What is something you CAN NOT do to improve the QS of a particular keyword?

1.Change the ads that are being matched to it.

2.Reset the QS so it can have a fresh start.

3.Add negative keywords to the keyword’s Ad Group.

4.Change the keyword’s Match Type.

Posted Date:-2022-04-13 12:21:25

Question: 
What is the CTR for a keyword that has 25 clicks and 100 impressions?

1.Whatever it is, it’s not good.

2.25%

3.2.5%

4.250%

Posted Date:-2022-04-13 10:10:14

Question: 
What is the CTR of an ad that has 30 clicks and 1,000 impressions?

1.3%

2..03%

3.30%

4.33%

Posted Date:-2022-04-13 12:19:36

Question: 
What is the structure of an AdWords account from the top down?

1.Account, ad group, campaign, ad text, and keywords and placements

2.Account, campaign, ad text and keywords, and placements, CPC and budget

3.Account, campaign, ad group, ad text, and keywords and placements

4.Account, budget, ad group, campaign and keywords, and placements

Posted Date:-2022-04-13 12:23:13

Question: 
When editing a campaign’s properties you CAN NOT do the following:

1. Set what language you want your ads to show in.

2.Set a daily budget.

3. Set a specific location to show your ads in.

4.Set the bids for all your keywords.

Posted Date:-2022-04-13 13:04:42

Question: 
When editing an Ad Group’s properties you CAN NOT do the following:

1.Pause the Ad Group so ads stop showing.

2.Set a default bid that every keyword in the Ad Group will inherit by default.

3.Increase your Daily Budget.

4.Change the name of an Ad Group that already exists.

Posted Date:-2022-04-13 10:11:09

Question: 
Which keyword matching option provides the best possibility for high numbers of ad impressions?

1.Exact Match

2.Broad Match

3.Phrase Match

4.Negatives

Posted Date:-2022-04-13 12:08:15

Question: 
Which of the following actions cannot be performed from the ‘Keywords’ tab?

1.Edit your cost-per-click (CPC) Bids

2.Check to see whether a keyword is showing ads

3.Edit your AdWords ad text

4.Pause individual keywords from showing ads

Posted Date:-2022-04-13 13:03:56

Question: 
Which of the following does not apply to the entire AdWords account?

1.Billing information

2.Login email address

3.Daily budget

4.Account preferences

Posted Date:-2022-04-13 12:27:37

Question: 
Which of the following IS NOT a factor used to determine Quality Score?

1.Your account history, which is measured by the CTR of all the ads and keywords in your account.

2.The historical CTR of the display URLs in the ad group.

3.The number of keywords on your landing pages.

4.The relevance of the keyword to the ads in its ad group.

Posted Date:-2022-04-13 12:03:50

Question: 
Which of the following is not a technique for optimizing your account?

1.Organizing your ad groups

2.Editing your landing page

3.Increasing your daily budget

4.Changing your cost-per-click (CPC) Bids

Posted Date:-2022-04-13 12:16:52

Question: 
Which of the following is not a way in which you can fine-tune your ads for search targeting?

1.Target specific locations and languages.

2.View the keywords that your competitors use.

3.Choose keywords that are highly relevant to your product or service.

4.Use keyword-match types.

Posted Date:-2022-04-13 13:05:27

Question: 
Which of the following statements is true about AdWords ad ranking?

1.Your ad can’t be locked out of the top position based solely on price

2.Having irrelevant keywords and ad text will result in a better rank for your ad

3.Well-targeted ads are those that target the largest number of people

4.The advertiser who bids the most will have the highest ad rank

Posted Date:-2022-04-13 12:30:34

Question: 
Which punctuation should you apply when using the broad-matched keyword matching option?

1.None

2.Brackets [ ]

3.Quotations” ”

4.Parenthesis ( )

Posted Date:-2022-04-13 12:01:59

Question: 
____ keywords only show your ad when the precise phrase is used in the search query – without any other words before, between, or after.

1.Phrase match

2.Precision match

3.Negative match

4.Exact match

Posted Date:-2022-04-13 13:01:48

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